My work
Consumer product experience, 2018-2022
Rent the Runway
RTR is disrupting the way people get dressed everyday. I first joined as a player/coach and grew to Head of Product Design by scaling, reorganizing, systematizing and leading an incredibly talented product design team, while working with partners across the company to set an innovative consumer product vision. Contact me to learn more.
Full app and site redesign, 2017
National Geographic
National Geographic wanted to reimagine their entire digital experience with the realities of social media behaviors, ad and sponsored content revenue, and device usage in mind. We spent time in their beautiful DC office partnering closely with their Product team to deliver a beautiful, KPI-nailing, Webby Award-winning redesign.
Enterprise design system, 2016—2017
Confidential tech client
An HTML/CSS framework and design system, not another interactive style guide, was just what this tech client needed to both improve the efficiency of internal product development and ensure all products are built with a consistent set of visually familiar, well-tested, and AAA-accessible design components.
Full app and site redesign, 2016
TSI Sports Clubs
TSI's Sports Clubs (NYSC, BSC, PSC, WSC) were suffering high attrition rates, and engaged my team to modernize its digital ecosystem, improve member satisfaction, and increase ecommerce conversions with a focus on new memberships. The apps and site are now industry standards.
Featured project, 2016
TSI Sports Clubs redesign
TSI's Sports Clubs (NYSC, BSC, PSC, WSC) were suffering high attrition rates, and engaged my team to modernize its digital ecosystem, improve member satisfaction, and increase ecommerce conversions with a focus on new memberships. The apps and site are now industry standards.
Multi-touchpoint concept, 2017
The City of New York
Received honorable mention for proposing a smart, driverless bus and multi-touchpoint wayfinding system to the City of New York as part of a competition to reimagine transit.
Site design & authentication strategy, 2015
IBM
Developed a user-centric strategy for IBMid, IBM's new SSO service for employees and customers, and helped clarify B2B financing offerings with a modular site and content strategy. IBM Financing
B2B site redesign, 2014
Dell EMC
Redesigned the product page template for all of EMC's B2B offerings to better detail benefits, draw relationships between related services, and drive users to consider holistic solutions. Hybrid Cloud︎
Site design and content strategy, 2012-2013
Australian Government
Starting with extensive user research, led the content strategy and UX design for "Make Your Mark," a site built to inspire marginalized communities in Australia to pursue higher education.
Owner-focused product experiences, 2009-2011
Ford
Increased service appointments and plan upgrades by personalizing vehicle ownership for users, and reduced the strain on Ford call centers by designing rich support content for vehicle tech. Ford Owner︎
Get in touch
My goal is to meet you where you are, whether it's your first time working with a designer or you just need a reliable pro ASAP.